We scale founders out of sales
Stompbox is a sales consultancy that has helped dozens of B2B founders build a sales engine that doesn’t require them to be in every conversation and still close deals.
Trusted by
Founders feel like they can close deals at a rate reps never will.
Does any of this sound like you?
You want to get out of the sales seat, but you’re not sure where to start.
You tried documenting your sales process, but no one else could run it.
You’ve hired salespeople in the past, but you always end up back in the seat.
Tom Gabbert
CEO & Founder
Milestone
“Stompbox helped us successfully onboard our first sales rep to quarterback our sales process. We also shortened our sales cycle by 15 days, increased our deal size, and nearly doubled our inbound close rate in the first six months. Highly recommend.”
Most founders feel stuck in the sales seat.
When you sell, buyers hear the person who built the company. You have the authority to bend the product, the credibility of a founder’s title, and the knowledge of every deal that came before.
Sales reps don’t have any of that. When they repeat your exact words, they sound scripted and hollow. This is the Founder Cheat Code, and it’s why 70% of early sales hires quit or get fired in the first 9 months.
So you stay in the sales seat. You take the next call. You tell yourself it’s temporary.
But every quarter you stay because “nobody sells like me,” you’re building a company that runs on you.
The cheat code is real. It’s also the ceiling. The same thing that is closing you deals is keeping you stuck.
Tyler Hromadka
CEO & Founder
popcam
“We needed to prep for significant growth, but couldn’t afford the risk of a DIY fail. We engaged Stompbox, who quickly leveled up our systems; bringing structure and accountability to our sales process. Their hands-on approach has moved the ball quickly, and their tenure has shown itself as they guide us down a path they’ve clearly traversed before.”
Work with Stompbox to get out of the sales seat.
Here’s how it works:
Phase 1:
Sound Check — We audit your entire sales process.
We audit how you’re currently selling, identify where deals are stalling or compressing. We listen to your actual sales calls, review your pipeline, and interview your team to understand how deals actually move through your system.
Phase 2:
Production — We rebuild it to scale.
We build everything needed to run it: your ICP profile, sales conversation framework, prospecting playbooks, and pipeline operating system — all grounded in your real calls and real buyer language.
Phase 3:
Talent — We vet, hire, and onboard the right sales talent.
We write the job description, create the comp plan, and define the exact qualities we’re looking for. We set clear expectations of what the job is and what it isn’t, so the right candidates self-select and the wrong ones opt out early.
Phase 4:
Rhythm — We coach the entire sales motion.
Ongoing pipeline reviews, deal coaching, and monthly enablement to make sure all sales hires ramp up and keep getting better. We stay close to the deals so you can stay focused on running the business. Rhythm runs continuously for as long as you want a sales coach in your corner.
Client testimonials
Kandis Nicholas
President
Nicholas Design Build
“Working with Stompbox over the past three months has been a game changer for our team. They helped us transition from a founder driven sales approach to a more structured and scalable employee led model. They went above and beyond in training, especially with HubSpot, helping us fully utilize a system we already had but weren’t maximizing. They also created resources and recorded trainings that will continue to support our team for years to come, even as we grow and evolve. We now have the foundation, tools, and confidence to move forward.”
Grant Chapman
CEO & Founder
Glassboard
“Stompbox was able to jump into our business and highlight things we could improve in our sales process that were invisible to us but blindingly obvious to them. They helped us integrate some very easy to use tools that created process from chaos. This was especially valuable to me as a founder that found myself leading sales for the business, without sales being a core original skillset of mine. They were able to identify what I WAS doing right, and more importantly what I WASN’T doing at all that I should have been. Stompbox also was able to help me understand how selling from my position as founder was totally different than what anyone else I would bring on the team could do. This helped set Glassboard up for success as we defined our sales role hiring strategy and playbook.”
Beth Speckman
Client Development Associate
Donovan CPAs
“Having worked with many sales and marketing vendors over my career, this is the first relationship that has truly felt like an extension of our own team. Chris created our business development framework at Donovan and has helped shape it in real time as our needs evolve. Whatever the need, he will always jump in to help or offer insight. They are master class in what they do and treat it like a true partnership, not a vendor relationship. They’ve earned our trust, and I’d recommend them to any firm serious about building, refining, or growing a business development function.”
Tyler Hromadka
CEO & Founder
popcam
“To prep for significant growth, we needed to level-up our sales ops — but we couldn’t afford the risk of a DIY fail. We engaged Stompbox, who quickly leveled up our systems; bringing structure and accountability to our sales process. Their hands-on approach has moved the ball quickly, and their tenure has shown itself as they guide us down a path they’ve clearly traversed before.”
Zach Garrett
CEO & Founder
Liftify
“Stompbox came into our fast growing startup and helped us establish a funnel process and sales playbook that grew revenue and provided a solid blueprint for continued growth.”
Joanna Troutman
Director of Business Development
Proven
“As a new sales leader, partnering with Stompbox had a huge impact. Their tailored tools and thoughtful, lead-specific guidance helped me communicate with clients more confidently and approach outreach in a way that felt true to who I am. Thanks to their support, we saw a significant boost in our new-business win rate.”
Doug Booth
CEO & Founder
Multiply Technology
“Working with Stompbox helped me sharpen how I talk about Multiply and lead new customer conversations with more clarity and confidence. They took our sales process from something we were largely making up on the fly to something repeatable, coachable, and clear enough for Multiply to intentionally fly.”
Kevin Bailey
CEO & Founder
Dreamfuel
“Stompbox helped us clarify our funnel, refine our message, and connect dots we couldn’t see ourselves. After just one session, we had the most successful bottom-of-funnel event we’ve ever run.“
Jonathan Haag
Founder & Innovation VP
Twain
“Working with Stompbox was a deeply encouraging experience. Their thoughtful support helped me grow in confidence as a founder and guided us toward a go-to-market strategy that felt true to our values and the communities we serve. That sense of authenticity has led to some truly wonderful opportunities, and I’m so thankful for their partnership.”
Amy Brown
CEO & Founder
Authenticx
“Stompbox’s high-integrity approach to sales helped us attract the right early customers and prepare for scale.”
Will Oberndorfer
Business Development Rep
Milestone
“Before Stompbox, I was winging it with my natural communication skills, leaning heavily on SMEs to close deals, and trying to decipher good sales tips from bad ones online. With coaching from Stompbox, I’m now running a process-driven discovery, landing outbound deals, and quarterbacking every deal with confidence.“
Mahsa Rostami
CEO & Founder
Revero
“Stompbox gave us a proven structure for our discovery calls, then helped us adapt it to feel like us. It increased our team’s confidence in the process and our conversion rate to secure the next step on the calendar.”
Dave Benson
CEO & Founder
SuperQuickQuestion
“I always refer to Chris as my “fractional CRO.” We’re a startup with a great product, but not quite ready to hire a sales team. Chris has turned me into a professional seller. Between helping me craft emails and holding me accountable to following up and setting meetings, he’s a combination of a sales consultant, manager and advisor. Stombox is the best money we spend.”
Rachel Oxley
Director of Sales
Urban Shed Concepts
“Stompbox really felt like part of our team. They were hands-on, easy to work with, and brought great energy every step of the way. They took time to understand our goals and challenges, and always followed through. The communication was clear, consistent, and their perspective was super valuable. Most of all, we felt their real commitment to our company’s success.“
Daniel Fuller
VP of Business Development
RoboSource
“Our number one lead source is speaking engagements, but we were struggling to turn those warm conversations into revenue. Stompbox equipped us with a simple event playbook we could easily follow to engage people, set follow up meetings, and convert. Can’t recommend Stompbox enough to help both founders and their sales leaders (like me) move beyond pontificating about what should be done and go execute with a solid plan.”
Melissa Stout
Founder & VP / Accounting Services
Milestone
“Stompbox has guided our team in establishing a better sales process in all aspects which has made us more efficient.“
Nick Wangler
President
Orthodontic Details
“Stompbox provided the most effective sales coaching I’ve seen in over 15 years of working in zero to one sales environments. They’re practical, thoughtful, and direct. Working with them resulted in greater clarity, team strength, and more revenue. Hire them.”
Duane Burkholder
CEO & Founder
Burkholder Management
“Before working with Stompbox, our sales process lacked structure, accountability, and visibility. Stompbox guided us in building a solid foundation in HubSpot, defining meaningful metrics, and launching a practical training program that brought clarity and forward momentum to our team. It allowed me to shift my focus from managing tools to developing people and closing deals. The progress we’ve made with their support would have taken significantly longer on our own.”
Ginger Fontana
Sales Representative
Burkholder Management
“Stompbox helped me level up my game! From pen and paper notes all over the place to a more detailed and organized workflow. The team was extremely helpful walking me through the program as we found what worked best for my workspace. Properly using HubSpot has helped me keep up and FIND more leads that had been left behind or forgotten.”
Thomas Burris
CEO & Founder
Simple IT
“Stompbox helped us clarify our sales process to make it repeatable and scalable. They took the time to listen and help us stay true to who we are while making sure we could continue to grow.”
Kendra Beutler
President
Robosource
“The Stompbox team is professional and efficient. They led us well in the beginning stages of transitioning from founder-led sales. I would highly recommend their services.”
Jimmy Miller
Director of Sales
NuHaus Outdoors
“Stompbox took the time to get to know our team and our sales process, before building out our CRM. This helped us come up with a system that worked for us and our team was more willing to adopt.”
Santiago Jaramillo
CEO & Founder
Emplify
“Working with Stompbox helped us grow from zero customers to 7-figure ARR and beyond.”
Eric White
CEO & Founder
Ponder
“I needed answers and could only get them by doing an outbound sequence. The problem is that I was stuck with how to do it and what to say, anguishing over it for weeks and getting nowhere. Stompbox made it so simple for me so I was able to hammer out a sequence and start sending it in 90 minutes.”
Gabriel Cepeda
CEO & Founder
Vecino
“Stompbox got me into the right mindset to grow revenue, then held me accountable.”
Meet Your Sales Coaches
Hey, I’m Ian.
I’ve spent my career selling, hiring, and rebuilding sales teams inside B2B companies. And I’ve watched the same story play out every time.
You know you need to get out of the sales seat. You’ve been closing every deal yourself for years. And the obvious move is “hire a salesperson.”
I’ve watched hundreds of founders make that move. Most get burned. Same three mistakes, every time:
1. They hire too early
2. They hire the wrong person
3. They drop the ball on onboarding
I started Stompbox with Chris so founders don’t have to learn this the hard way. We help you scale out of founder-led sales, stop hiring by feel, and make the bigger impact you started your company for.
Outside of work, I’m performing in the band GREGØRIAN, traveling with my wife, and hosting the occasional house party.
Hey, I’m Chris.
I’ve spent years inside founder-led B2B companies running delivery, coaching reps, and rebuilding broken sales motions.
What I keep seeing is this: every founder eventually hits the same wall when they try to hire their first sales rep.
Two reasons why:
1. Your system lives in your head and has never been documented
2. You have what we call Founder Cheat Codes (which nobody can replicate)
That’s why Ian and I built Stompbox. My job is to make your sales system real and replicable.
I sit in your pipeline reviews. I listen to your deals. I rebuild your sales conversation, your prospecting plays, and your operating rhythm so someone else can actually run it without you on every call.
Then I coach the people doing the work. Watching reps go from avoiding calls to closing their own deals is the part I love most.
Outside of Stompbox, I’m coaching my kids’ teams, running school field trips, and planning the next family trip.
Frequently Asked Questions
Your product is only half of the show.
We help with the other half, the system that sells it.